Are You Appealing to
the Right Candidates?

In the competitive world of climate tech talent acquisition, tracking, measuring, and analyzing your progress is essential. Your employer brand deserves the same level of scrutiny as any other strategic initiative.

So, what metrics should you be watching?

Here are some key indicators to consider:

1. Website Traffic: Is your career page attracting more visitors? Are they spending time exploring your company culture and open roles?
2. Career Page Conversion Rate: How many visitors are taking those next steps, like applying for a job or signing up for your talent community?
3. Applicant Quality: Are you attracting candidates who align with your company culture and possess the skills you need?
4. Time-to-Hire: Is your hiring process becoming more efficient?
5. Employee Referral Rate: Are your current employees actively referring their networks, a sign of high engagement and satisfaction?
6. Social Media Engagement: Are people interacting with your employer brand content, sharing your posts, and joining the conversation?
7. Employee Satisfaction Surveys: How happy and engaged are your current employees? Their feedback is invaluable!
8. Employee Retention Rate: Are you keeping your top talent? A high retention rate indicates a positive and rewarding work environment.

These are just a few examples, and the specific metrics you track will depend on your unique goals. The key is to establish a baseline and consistently monitor your progress.

Feel free to experiment and adapt your strategy based on data-driven insights. If you’re not seeing the results you want, we’ll share tips on diagnosing the problem next week!